A New Era of Beauty Retail in Melbourne
MECCA Bourke Street is more than just a retail store — it’s an experience. With its 4,000 square feet of space, New York-inspired interiors and over 200 beauty brands, it’s clear that this location is setting the bar high for the beauty industry. But what’s it really like to step inside? As someone who had the chance to explore the store before its official opening, I can confirm that MECCA Bourke Street is nothing short of magical.
Located at 299 Bourke Street, Melbourne, this iconic store is positioned opposite David Jones, in the former menswear store. The address itself is easy to find, with convenient tram routes such as the 86 or 96, as well as train access from Flinders Street Station. For those driving, paid on-street parking is available, along with the Midcity Arcade Car Park nearby.
Store Guide: What to Expect
The ground floor is the main shopping area, where you’ll find everything from makeup and skincare to hair services and wellness products. There’s also a dedicated space for skin treatments, including the Skin Studio and the Brow Studio. If you’re looking for something special, the Mezzanine floor offers a curated gift selection, complete with personalized wrapping and calligraphy.
On the top floor, you’ll discover a range of exclusive services, including the Scentsorium, Café MECCA, Trophy Wife Nails, and MECCA Atelier. This level also houses the MECCA Aesthetica, offering clinical treatments, and Maria Tash for piercings, along with ŞENER BESIM for jewellery and eyewear.
Best Time to Visit
If you’re easily overwhelmed, it’s best to avoid the opening weekend. Crowds will be massive, and there may still be some kinks to iron out. Instead, consider visiting mid-morning or mid-afternoon to avoid peak times. Weekends and weekday lunchtimes are also busy, so plan accordingly.
Tips for Your First Visit
-
Decide on Your Experience
You can’t do everything in one go, so think about what you want to achieve. Whether it’s a relaxing skin treatment, a social afternoon with friends, or simply browsing, having a plan will make your visit more enjoyable. -
Book a Service
With over 80 beauty services available, there’s something for everyone. On the top level, you might consider a BIAB manicure at Trophy Wife or a clinical skin treatment at MECCA Aesthetica. The skin clinic is private and offers a range of treatments, from injectables to chemical peels. -
Eat Before You Go
The café is a great spot to relax, but it’s wise to have a meal beforehand to avoid any hunger-related frustration. Plus, the bathrooms are located here, making it a convenient stop. -
Start on the Top Level
Once you enter, head straight up to the top level to avoid the crowds. The Scentsorium is a highlight, offering fragrance flights with a scent sommelier. You can sample perfumes using porous fragrance ‘cakes’ and even use a digital tool to find your ideal scent notes. -
Take a Break in the Flower Fridge
This unique feature is exactly what it sounds like — a fridge filled with stunning flowers from Flowers Vasette. It’s a perfect place to pause and enjoy the ambiance. -
Buy Something Special
Don’t leave empty-handed. Whether it’s a gift from the gifting mezzanine, a travel mini, or a lip balm, you’ve earned it after exploring this incredible space.
MECCA Bourke Street is more than just a retail store; it’s a destination. With its blend of luxury, convenience and innovation, it’s set to become a must-visit for beauty lovers in Melbourne and beyond.