A Journey of Transformation: Dina ElShurafa and Reform Athletica
Dina ElShurafa, the visionary founder of Reform Athletica, is reshaping the fitness landscape in Dubai. With a background as a lawyer practicing in London for 15 years, Dina’s transition from the legal field to the wellness industry was fueled by her personal experiences and a desire to create a welcoming fitness environment.
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The Birth of Reform Athletica
Dina’s personal journey as a type 1 Diabetic significantly influenced her decision to establish Reform Athletica. She recognized a gap in Dubai’s fitness market for a comprehensive studio that could meet diverse fitness needs. Frequent visits to Dubai highlighted the limited options available for maintaining her fitness regime, which prompted her to take action. Her vision was to create a one-stop fitness destination that emphasizes strength training, incorporating techniques such as TRX and reformer Pilates.
At Reform Athletica, the philosophy revolves around a unique concept known as RITUAL, built upon three essential pillars: Move, Connect, Reflect. This approach not only enhances physical fitness but also fosters community and personal growth. Every class and experience at the studio is designed to reflect these values, offering a holistic fitness journey.
The Evolution of Pilates in Dubai
Since the inception of Reform Athletica, the Pilates and Lagree fitness scene in Dubai has dramatically evolved. Initially, the options were quite limited, but the emirate has now blossomed into a hub for various fitness studios. The influx of new startups has invigorated the market, allowing residents to enjoy a wide array of fitness choices. Dina takes pride in being among the pioneers of this movement, having cultivated a loyal community over the past seven and a half years.
Signature Classes at Reform Athletica
Reform Athletica offers a diverse range of classes, each designed to cater to different fitness levels and preferences:
- Reform Method: A unique blend of Lagree and Pilates, focusing on low-impact but high-intensity workouts.
- Strength: A total body conditioning bootcamp that utilizes weights, TRX, and cardio bursts.
- Sculpt & Burn: A fusion class combining mat Pilates and barre techniques.
- Microform: A Lagree session that employs smaller machines for a powerful workout.
- Yoga, Stretch, and Sound Meditation: Classes dedicated to relaxation and body resetting.
Dina’s personal favorite is the RA Strength class, which combines cardio and HIIT elements, elevating heart rates while promoting strength through weightlifting.
The Importance of Strength Training
Strength training is vital for everyone, particularly women in their 30s and 40s. As individuals age, maintaining muscle mass becomes crucial for overall health. Resistance training not only helps preserve muscle but also boosts metabolism and improves bone density. Dina emphasizes that investing in strength training now can significantly impact one’s ability to manage the effects of aging later.
Tips for Staying Fit During the Holidays
Maintaining a workout routine during the holiday season can be challenging. However, Dina suggests simple strategies to stay active:
- Get Moving: Walking, running, or swimming are excellent alternatives if the gym feels daunting.
- Engage a Personal Trainer: When traveling, consider finding a local trainer for accountability and variety in workouts.
- Stay Mindful: Incorporate movement into your day, regardless of your location, to keep healthy habits intact.
Studio Aesthetics and Design Philosophy
The design of Reform Athletica plays a crucial role in the overall experience. Dina prioritizes a welcoming atmosphere characterized by light, earthy tones, and an eclectic collection of art. The studio’s aesthetic aims to create a timeless environment that enhances the practice of wellness. Art is more than mere decoration; it serves as an integral part of the studio’s identity, with works from renowned artists contributing to the unique ambiance.
Summer Fitness Strategies
As summer approaches, maintaining fitness routines becomes especially important. Dina encourages individuals to treat summer like any other month, emphasizing the need for discipline and intention. Switching to indoor activities or engaging in low-impact classes can help individuals stay active during the hot months. Her advice includes prioritizing hydration, sleep, and consistent movement to combat heat exhaustion and burnout.
Looking Ahead: Expansion Plans
Reform Athletica is on an exciting path of expansion, with plans to open new locations in Abu Dhabi and Riyadh by the end of 2025. Dina’s decision to step away from her legal career reflects her commitment to the growth of the brand. The studio continues to evolve, with new opportunities on the horizon, while maintaining a strong presence in Dubai.
Final Thoughts: Mindfulness and Movement
For busy individuals, particularly female founders balancing multiple responsibilities, carving out time for mindfulness is essential. Dina advocates for movement as a reset mechanism, allowing for mental and physical breaks throughout the day. Understanding one’s needs fosters a natural inclination to incorporate self-care into busy schedules.
As Reform Athletica continues to thrive and expand, Dina ElShurafa remains dedicated to transforming the fitness landscape, one mindful movement at a time.