Redefining Urban Living: The Vision of Egor Maslennikov and Object 1
Egor Maslennikov is not just a developer; he is a visionary who is redefining urban living in one of the world’s most dynamic real estate markets. As the chairman and founder of Object 1, Maslennikov has rapidly established a strong presence in Dubai’s premium property sector, known for delivering projects that seamlessly integrate smart design, technological advancements, and sustainable living practices.
Further reading: 3D Printing: Revolutionising Nuclear Build
A Rapidly Growing Venture
Since its inception in 2022, Object 1 has experienced astonishing growth, successfully completing over 15 unique projects and achieving an extraordinary year-on-year sales volume increase exceeding 1000 percent. This remarkable achievement is uncommon in an industry where speed and scale are often the norm. The company has introduced pioneering concepts such as the EVERGR1N HOUSE, which caters to the burgeoning demand in the short-term rental market, and ALTA V1EW, the tallest residential tower in Jumeirah Village Circle, setting a new benchmark for aspirational living in Dubai.
Maslennikov believes that this is merely the beginning of his journey. His aspirations go beyond the physical structures; he envisions Object 1 becoming a transformative force in the Gulf’s real estate landscape. With a keen focus on community, sustainability, and lifestyle integration, Maslennikov aims to redefine how individuals connect with their homes and neighborhoods within the evolving urban fabric.
The Founding Vision
In a recent conversation, Maslennikov elaborated on the foundational vision behind Object 1. The company was established to address the rising demand for premium, sustainable housing that aligns with the changing lifestyle needs of Dubai’s residents. Recognizing a gap in the market for developments that blend innovation, quality, and eco-conscious design, Object 1 strives to create communities that enhance well-being and offer long-term value.
The company’s mission is not just about constructing buildings; it is about crafting smarter, greener living spaces that resonate with Dubai’s overarching vision for sustainable urban growth, as detailed in the Dubai 2040 Urban Master Plan.
Strategic Growth and Market Timing
Object 1’s remarkable growth can be attributed to a thoughtful combination of strategic planning, market insight, and an unwavering commitment to quality and sustainability. Entering the market at a time when demand for eco-friendly, technology-enabled living spaces was on the rise proved advantageous. By incorporating smart home technologies, utilizing durable and sustainable materials, and maintaining a rigorous focus on quality, the company earned the trust of buyers. These efforts were complemented by favorable government initiatives and appealing payment plans, allowing Object 1 to quickly capture a significant market share.
Evolving into a Lifestyle Brand
Maslennikov envisions Object 1 evolving into a lifestyle brand, emphasizing design, community, and customer experience. The goal is to create not just properties but communities that foster connection, comfort, and long-term satisfaction. By prioritizing sophistication, sustainability, and tailored customer solutions, Object 1 aims to redefine urban living. The company is committed to deepening its connection with residents and investors through a focus on customer-centricity, transparency, and innovation.
The Future of Urban Living
Looking ahead, Maslennikov sees Object 1 as a pivotal player in transforming urban living across the Gulf. His vision entails setting new benchmarks for sustainable, tech-enabled communities, where each development is considered a work of contemporary art. This approach aims to inspire emotions and enhance quality of life for residents, paving the way for vibrant, resilient cities.
Differentiation in a Competitive Market
In a highly competitive real estate landscape, Object 1 sets itself apart by understanding market needs and delivering developments with enduring value. The company’s project designs are tailored to align with Dubai’s demand for smart, sustainable, and investment-friendly living spaces. For instance, EVERGR1N HOUSE was specifically crafted for the thriving short-term rental market, featuring modern architecture and smart technologies to attract both residents and tourists. Meanwhile, V1STARA HOUSE in Al Furjan caters to families with spacious layouts and premium amenities.
The effectiveness of this market-driven strategy is evident in the impressive performance metrics, including a staggering 913 percent growth in sales value and a 1059 percent increase in sales volume in just the first quarter, with over 860 units sold.
Upcoming Developments to Watch
Object 1 is set to unveil its latest project, ALTA V1EW, a remarkable addition to the skyline of Jumeirah Village Circle. This 54-story residential tower embodies the concept of “Life Above It All,” reimagining modern living through intentional design and panoramic views. With floor-to-ceiling windows, smart layouts, and luxurious finishes, ALTA V1EW promises to deliver an extraordinary living experience.
Residents will also enjoy a plethora of amenities, including a lagoon-style pool, landscaped gardens, a gym, and tennis courts, alongside convenient retail options. The crowning feature, the Sky Leisure Deck, boasts a Sky Infinity Pool and a panoramic viewing terrace, offering breathtaking views of Dubai’s skyline.
In summary, Object 1 is not merely constructing buildings; it is creating future-ready, aspirational living spaces that reflect the evolving expectations of Dubai’s urban community. With a commitment to innovation, sustainability, and quality, Maslennikov and his team are poised to shape the future of urban living in the region.