Joe Baggs, known for his appearances on the popular television programme Gogglebox alongside his family, has transitioned into a successful content creator and presenter. Baggs shares his experiences and insights on navigating the online world as an authentic voice and the importance of representing queer relationships in the media.
From Gogglebox to Content Creation
Reflecting on his time on Gogglebox, Baggs admits the transition to being in the public eye was initially challenging. Before appearing on national television, he worked as a recruitment agent, and his brother cleaned cars. The sudden fame was a significant adjustment for the entire family.
Following his stint on Gogglebox, Baggs embraced the world of content creation, with TikTok becoming his primary platform. He believes that TikTok can be a safe and supportive space for queer individuals, particularly when they are authentic and build a community of like-minded people. However, he also acknowledges the potential for negativity and hate speech.
Navigating the Online World
Baggs emphasises the importance of self-care and setting boundaries online. He advises people to focus on themselves, block or unfollow accounts that promote negativity, and prioritise their mental well-being. He highlights the importance of having a strong support network and taking breaks from social media when needed.
“Nothing bad’s gonna happen, you just need to care for yourself because you are the most important thing at the end of the day,” Baggs stated.
Representing Queer Relationships
Baggs is happy to share his relationship with his boyfriend online, aiming to be a positive role model for young queer individuals. He strives to present an honest portrayal of his relationship, showcasing both the good and the bad. He and his boyfriend see it as a privilege to be able to work together and provide a positive representation of a gay couple in the media.
Since his time on Gogglebox and his subsequent success on TikTok, Baggs has received numerous messages from people who say he has given them the confidence to come out. He believes his family’s supportive attitude has helped many through difficult times. He has fostered a close-knit online community where everyone feels welcome and supported.
Advice for Younger Generations
Baggs advises young queer individuals to embrace self-discovery online, but to block out negativity and hate speech. He encourages them to be themselves and to prioritise their own happiness.
Queer Icons and Representation
Reflecting on figures who inspired him, Baggs mentions Lady Gaga, whose unapologetic artistry helped him understand his own identity. He also cites Kylie Minogue, Beyoncé, and Madonna as influential pop queens.
He praises recent television shows like Sex Education and Heartstopper for their important representation of queer experiences. He wishes such shows had been available when he was growing up, as they offer relatable stories and address real-life issues faced by queer youth in schools. He highlights the importance of resources and representation in combating feelings of isolation.
Role Models and Inspirations
Baggs credits his media teacher at secondary school for being a catalyst in his success, providing him with the confidence to be himself. He also admires openly queer chat show hosts such as Alan Carr, Graham Norton, and Paul O’Grady, who inspired him to start his own podcast.
The Importance of Representation in Reality TV
Baggs stresses the importance of queer representation in reality television. He cites JoJo Siwa’s openness about her sexuality on Big Brother as an example of positive representation. While acknowledging the success of shows like I Kissed a Boy and I Kissed a Girl, he advocates for greater integration of queer individuals in mainstream reality programmes.
He believes that the entertainment industry is becoming more progressive, but acknowledges that there is still work to be done, particularly in the current climate. He is committed to being a visible and vocal advocate for representation.
Baggs notes a lack of queer representation in digital-focused reality shows aimed at younger audiences. He believes it is important to continue pushing for visibility and ensuring that everyone is represented.
Developing a Thick Skin
Baggs acknowledges that being on a popular television programme like Gogglebox has helped him develop a thick skin. He understands that not everyone will like or agree with him, but he has learned to manage negativity on social media. However, he stresses that it is still important to protect oneself and take breaks from social media when needed.
He hopes that queer storytelling will continue to grow and evolve. He believes there are many stories to be told and talented individuals who deserve to be seen and heard. He expresses solidarity with his trans friends, particularly in light of recent negative media coverage, and hopes they will have the opportunity to share their stories.