Redefining Bourbon: How Two Women Are Changing the Face of an American Tradition
The American spirits industry, particularly the world of bourbon, has long been associated with tradition, heritage, and a demographic that has historically been overwhelmingly white and male. In Kentucky, the heartland of bourbon, images of master distillers and exclusive whiskey tastings often lacked diversity. However, two dynamic women, Andrea Meriwether and Angel Teta, are actively transforming this narrative from within, bringing talent, hospitality, and a powerful vision to the forefront.
Breaking Barriers and Building Bridges
Andrea Meriwether’s journey began at the age of 25, working as a bartender at the prestigious Pendennis Club in Louisville. She quickly realized she was often the only Black female bartender in the establishment. However, she used this as an opportunity to connect with people and expand her network.
Meriwether approached the situation with a strategic mindset, focusing on her talent and knowledge. This approach has shaped her career and her current role, where she not only represents Angel’s Envy but also reimagines how the brand connects with its audience.
Angel Teta, the Global Whiskey Guardian for Angel’s Envy, shares a similar story. With over a decade of experience in the industry, she is familiar with being underestimated, especially when leading tastings or working behind the bar.
She recalls instances where people would bypass her and direct their questions to a male colleague, assuming he was the expert. This experience has fueled her determination to change perceptions and create a more inclusive environment.
Teta notes that the bourbon landscape has changed significantly in the last decade, thanks to efforts to modify the language, energy, and overall approach to welcoming people into the industry.
Hospitality as a Catalyst for Change
For Meriwether, her work transcends the realm of spirits; it’s about redefining hospitality, especially in a world where exclusivity often dictates who feels a sense of belonging.
She initially explored the world of wine and aspired to become a sommelier. However, she found that the wine industry had its own set of expectations and elitism. Instead of being discouraged, she chose to challenge the status quo.
Meriwether focused on creating experiences that made people feel welcome and valued, regardless of their background or knowledge. She emphasized the importance of meeting people where they are and avoiding condescending language.
Teta views the spirits industry as a cultural hub, a “third place” where community is fostered. She believes that creating opportunities for celebration and connection is essential.
Creating Opportunities for the Next Generation
Both Meriwether and Teta are committed to creating opportunities for other women, particularly those who are just starting their careers.
Meriwether encourages aspiring professionals to take initiative and start now, rather than waiting for the perfect moment. She emphasizes the importance of being open to feedback, continuous learning, and networking. She also warns against working in isolation, as hospitality is inherently communal.
Teta echoes this sentiment, emphasizing the importance of sisterhood and community. She believes that working in isolation can limit one’s perspective and growth. She is committed to mentoring and supporting other women in the industry.
A Future of Inclusivity
The bourbon industry has evolved, driven by the efforts of women like Teta and Meriwether who have demanded more, achieved more, and brought others along with them. Their work at Angel’s Envy is about reshaping culture, recentering community, and demonstrating that excellence is not limited to a single demographic.
Teta emphasizes that they are no longer outsiders; they belong and are committed to ensuring that others feel the same way.
Key Strategies for Industry Transformation:
- Leading with Talent and Knowledge: Both Meriwether and Teta emphasize the importance of showcasing expertise and skills to overcome biases.
- Reimagining Hospitality: Creating welcoming and inclusive experiences that cater to diverse audiences.
- Challenging Elitism: Addressing and dismantling exclusive practices that limit access to the industry.
- Building Community: Fostering connections and support networks for women and underrepresented groups.
- Mentorship and Collaboration: Guiding and empowering the next generation of industry professionals.
- Open Communication: Sharing knowledge, experiences, and strategies to promote equity and growth.
By focusing on these key strategies, Meriwether and Teta are not only reshaping the bourbon industry but also paving the way for a more inclusive and equitable future for all.