- 1. Top Amazon Prime Day offers right now:
- 2. Amazon Prime Day 2025 – live
- 3. This Nespresso coffee machine is less than half price
- 4. Nespresso vertuo next automatic pod coffee machine: Was £200, now £89, Amazon.co.uk
- 5. Save 33% on this Garmin smartwatch this Prime Day
- 6. Garmin vivoactive 5: Was £259.99, now £173.99, Amazon.co.uk
- 7. Bookworms, save 20% on a Kindle paperwhite
- 8. Kindle paperwhite: Was £169.99, now £134.99, Amazon.co.uk
- 9. Cheers to this deal on our favourite gin
- 10. The Botanist Islay dry gin, 700ml: Was £37, now £28, Amazon.co.uk
- 11. Tired of missing parcels? You need this Ring doorbell
- 12. Ring battery video doorbell: Was £99.99, now £49.99, Amazon.co.uk
- 13. Eufy’s robot vacuum reduced to its lowest ever price
- 14. Eufy omni C20 robot vacuum and mop: Was £599, now £379, Amazon.co.uk
- 15. Looking for a pressure washer?
- 16. Kärcher K2 pressure washer: Was £149.99, now £93, Amazon.co.uk
- 17. Save more than half-price on the Revlon hairdryer
- 18. Revlon one-step volumiser: Was £69.99, now £32.89, Amazon.co.uk
- 19. Save on an Oura ring this Prime Day
- 20. Oura ring 4: Was £349, now £295, Amazon.co.uk
- 21. Ninja Crispi is at its lowest-ever price for Amazon Prime Day
- 22. Ninja crispi portable air fryer: Was £179.99, now £124, Amazon.co.uk
- 23. Why you can trust IndyBest this Amazon Prime Day
- 24. Our tech critic has found the best TV deals
- 25. LG C4, 55in: Was £1,199, now £859.99, Amazon.co.uk
- 26. This Hailey Bieber approved moisturiser costs just £5
- 27. Weleda skin food: Was £8.95, now £5.65, Amazon.co.uk
- 28. DIY enthusiasts, these are the best power tool deals
- 29. Worx 20v nitro brushless cordless compact impact drill: Was £99.99, now £64.99, Amazon.co.uk
- 30. How long is Amazon Prime Day?
- 31. Upgrade your headphones with this top-rated Sony pair
- 32. Sony WH-1000XM5: Was £379, now £219, Amazon.co.uk
- 33. Do you need to be a Prime member?
- 34. You can get three months of Kindle Unlimited for free
- 35. Save 33% on Fairy laundry capsules
- 36. Fairy non bio washing detergent pods, twin-pack: Was £36, now £24.99, Amazon.co.uk
- 37. Fitness fans, the Whoop one is on sale for the first time
- 38. Whoop 5.0 with Whoop one 12-month subscription: Was £169, now £152, Amazon.co.uk
- 39. A rare discount on an Apple iPad 11
- 40. Apple iPad 11th-generation: Was £329, now £284, Amazon.co.uk
- 41. Save 30% on the Asus vivobook laptop
- 42. Asus Vivobook M1502YA: Was £499.99, now £329.99, Amazon.co.uk
- 43. This LED face mask worked wonders on my skin, and it’s on sale
- 44. Shark cryoglow under eye cooling and LED face mask: Was £299.99, now £238.49, Amazon.co.uk
- 45. Upgrade your TV with Amazon’s Fire TV streaming stick
- 46. Amazon Fire TV stick 4K: Was £59.99, now £27.99, Amazon.co.uk
- 47. Don’t miss a rare saving on a Dyson cordless vacuum
- 48. Dyson V8 cordless vacuum cleaner: Was £399.99, now £279, Amazon.co.uk
- 49. Save nearly 40% on ghd’s bestselling original hair straighteners
- 50. Ghd original hair styler: Was £139, now £88.19, Amazon.co.uk
- 51. Color Wow’s dreamcoat spray is a heatwave hair hero, and it’s on sale
- 52. Color Wow dream coat: Was £32, now £16, Amazon.co.uk
- 53. Best electric toothbrush Prime Day deals
- 54. Oral-B iO2: Was £100, now £39.99, Amazon.co.uk
- 55. A sizzling saving on a Ninja air fryer
- 56. Ninja foodi dual zone digital air fryer: Was £239.99, now £153.99, Amazon.co.uk
- 57. Stock up on discounted micellar water
- 58. Garnier micellar cleansing water all-in-one: Was £9.99, now £4.73, Amazon.co.uk
- 59. Clean up with this Shark cordless vacuum deal
- 60. Shark stratos anti-hair-wrap plus pet pro cordless vacuum: Was £399.99, now £228.99, Amazon.co.uk
- 61. Apple Airpods pro 2 are at their lowest-ever price
- 62. Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
- 63. More Prime Day deals, coming right up
- 64. Save over £30 on this pack of four AirTags this Prime Day
- 65. Apple AirTag, 4-pack: Was £119, now £84, Amazon.co.uk
- 66. These are the best air fryer deals this Prime Day
- 67. This double-stack air fryer has £40 off
- 68. Tower T17190GRP Vortx XL dual stack air fryer: Was £149.99, now £109.99, Amazon.co.uk
- 69. Save £60 on this large Casori air fryer this Prime Day
- 70. Cosori dual blaze twinfry air fryer: Was £249.99, now £189.99, Amazon.co.uk
- 71. Save £40 on this Panasonic air fryer
- 72. Panasonic NF-CC600 air fryer: Was £124, now £84.99, Amazon.co.uk
- 73. These are the best laptop Prime Day deals
- 74. This powerful MSI laptop is down to just £290 for Prime Day
- 75. MSI Modern 15 laptop: Was £649, now £287, Amazon.co.uk
- 76. Save 50% on this Lenovo laptop this Prime Day
- 77. Lenovo IdeaPad Slim 3: Was £499.99, now £239.99, Amazon.co.uk
- 78. Save £150 on this Apple MacBook Air that launched earlier this year
- 79. Apple MacBook Air (13in, M4): Was £999, now £849, Amazon.co.uk
- 80. These are the best TV Prime Day deals
- 81. This Amazon Fire TV has £300 off for Prime Day
- 82. Amazon Fire omni 55in: Was £749.99, now £459.99, Amazon.co.uk
- 83. Save almost £100 on this 65in Samsung telly this Prime Day
- 84. Samsung Crystal UHD 65in U7000F 4K: Was £549, now £462, Amazon.co.uk
- 85. Save £600 on this Sony Bravia telly
- 86. Sony bravia 8 OLED: Was £2,499, now £1,899, Amazon.co.uk
- 87. More of the best household essential Prime Day deals below
- 88. Save 30% on these Energiser AAA batteries
- 89. Energiser AAA batteries, 12-pack: Was £7.49, now £5.27, Amazon.co.uk
- 90. Save 31% on this huge pack of bog roll this Prime Day
- 91. Splesh by Cusheen toilet roll, 72 pack: Was £32.99, now £22.79, Amazon.co.uk
- 92. Save on this big bag of Finish dishwasher tablets this Prime Day
- 93. Finish dishwasher tablets: Was £16.50, now £11.69, Amazon.co.uk
LIVE – Updated at 23:55
Learn more: Overhead Door Myrtle Beach SC Your Comprehensive Guide
Time is running out to shop the Amazon Prime Day 2025 sale. The four-day event wraps up tomorrow (Friday, 11 July), with big savings still available on TVs, laptops, air fryers, mattresses, beauty products and electric toothbrushes, from the likes of Apple, Sony, Dyson, Shark, Ninja, Oral-B and more.
I’ve spent half a decade covering Prime Day, testing and reviewing hundreds of products and tracking their prices year-round. When something drops to its lowest-ever price, I’ll know, and I’ll flag it right here. Remember, these deals are exclusive to Prime members. It’s £8.99 a month, but there’s a free 30-day trial if you haven’t signed up before.
This year, I’m joined by The Independent’s senior tech critic, Alex Lee, and together we’re keeping this page constantly updated with the best live offers.
Top Amazon Prime Day offers right now:
Amazon Prime Day 2025 – live
- Apple Airpods pro 2 are at their lowest-ever price
- Don’t miss a rare saving on a Dyson cordless vacuum
- Save nearly 40% on ghd’s original hair straighteners
- Best electric toothbrush Prime Day deals
- Biggest deals on Ninja air fryers
- Clean up with this Shark cordless vacuum deal
This Nespresso coffee machine is less than half price
23:30 , Daisy Lester
There’s no better way to elevate your morning brew thank with a Nespresso machine. This sleek pod machine from the brand is now down to just £89 in the Prime Day sale.
Nespresso vertuo next automatic pod coffee machine: Was £200, now £89, Amazon.co.uk
It heats up in just 30 seconds, caters for seven different cup sizes and works with more than 30 Vertuo pod blends. While the Vertuo Plus version made it into appliance writer Zoe’s round-up of the best coffee machines, this similar model offers the same effortless pod-based brewing for less. A brilliant budget-friendly upgrade if you want barista-style coffee at home.
Buy now
Save 33% on this Garmin smartwatch this Prime Day
23:15 , Daisy Lester
Looking for a fitness watch this Prime Day? This is one of the best options you can buy, and right now, it’s 33 per cent off.
Garmin vivoactive 5: Was £259.99, now £173.99, Amazon.co.uk
This is the watch our running writer Zoe Griffin called “one of the most underrated ways to improve your fitness”, thanks to its recovery insights and daily morning reports. It tracks all the usual metrics including runs, swims, heart rate and steps, but also monitors energy levels, sleep quality and stress, helping you decide whether to push or rest. She found the guided meditations genuinely helpful, and the body battery feature was great for tweaking her training schedule. It’s light enough to wear 24/7 and comes in four colours.
Buy now
Bookworms, save 20% on a Kindle paperwhite
23:00 , Daisy Lester
The best Kindle that Amazon makes has been discounted by 20 per cent. It’s a bestseller for good reason, with the Kindle paperwhite impressing tech critic Steve Hogarty when he reviewed it for his guide to which Kindle to buy.
Kindle paperwhite: Was £169.99, now £134.99, Amazon.co.uk
“For most readers, the mid-range Kindle strikes the best balance between cost and features. The inclusion of a softer reading light that can be made warmer for more comfortable reading at night is worth the small step up in price. On top of that, you get a slightly larger display, slimmer bezels, sharper text and a noticeably faster processor,” he noted.
Buy now
Cheers to this deal on our favourite gin
22:45 , Daisy Lester
If your drinks cabinet needs restocking ahead of the heatwave, summer parties and garden gatherings, here’s a deal on one of our favourite tipples. Taking the top spot in drinks expert Aidy Smith’s guide to the best gins, this bottle boasts a blend of 31 botanicals.
The Botanist Islay dry gin, 700ml: Was £37, now £28, Amazon.co.uk
Aidy’s tests found that, “from classics like coriander seed and lemon peel to local gems such as apple mint, creeping thistle, and mugwort leaves, this gin is a wonderful celebration of Islay’s unique flora”. A discount of almost 25 per cent makes this tipple even more tempting.
Buy now
Tired of missing parcels? You need this Ring doorbell
22:30 , Daisy Lester
If you’re in the market for a tech savvy doorbell, you’re in luck, as our tech writers have spotted the Ring video doorbell reduced by half price in the Prime Day sale. This is the biggest discount on Amazon that they’ve seen for this model, so now’s a good time to add it to your basket.
Ring battery video doorbell: Was £99.99, now £49.99, Amazon.co.uk
When our reviewer tested the video doorbell pro, which has slightly more advanced features like low-light sight, they found it easy to install, explaining that it took “just a few minutes to set up”. However, they did stress that if you want your video footage kept on cloud storage, you’ll have to pay a monthly subscription cost.
Buy now
Eufy’s robot vacuum reduced to its lowest ever price
22:15 , Daisy Lester
Normally, the Eufy omni C20 will set you back an eye-watering £599, but it has been slashed to just £379 for Prime Day, making it one of the best robot vacuum deals we’ve seen in the sale.
Eufy omni C20 robot vacuum and mop: Was £599, now £379, Amazon.co.uk
If you want a truly hands-off cleaning experience, the Eufy omni C20 is a fantastic choice at this price. Its all-in-one station not only empties the dustbin but also washes and dries the mopping pads, while its ultra-slim body allows it to get under furniture with ease.
Buy now
Looking for a pressure washer?
22:00 , Daisy Lester
Whether you’re looking to smarten up your garden patio or clean up your car, a pressure washer is the best way to remove all that grime.
Kärcher K2 pressure washer: Was £149.99, now £93, Amazon.co.uk
Kärcher is a firm favourite of our testers, with several models featuring in our best pressure washers review. This K2 edition is ideal for bikes, garden tools, patios and garden furniture. It comes with access to the Karcher home and garden app, giving you a whole host of tips, tricks and instructions so that you can get the most out of your purchase.
Now reduced to £93, it’s at one of its lowest prices of the past year.
Buy now
Save more than half-price on the Revlon hairdryer
21:45 , Daisy Lester
The Dyson airwrap is on sale for Prime Day (was £479.99, now £399.99, Amazon.co.uk), but if it remains a premium purchase. Enter the viral Revlon alternative, now also on sale.
Revlon one-step volumiser: Was £69.99, now £32.89, Amazon.co.uk
This cult hair tool is back at one of its lowest-ever prices. With a 53 per cent saving, the Revlon one-step volumiser is now just £32.89. It’s designed to dry and style your hair at the same time, using a large oval brush head to add volume and shape in a single sweep. Ideal for quick mornings or a DIY blow-dry at home, it’s a long-time favourite for a reason.
Buy now
Save on an Oura ring this Prime Day
21:30 , Daisy Lester
The Oura ring 4 tops our round-up of the best smart rings, with senior tech critic, Alex Lee, finding it to be the most stylish, comfortable and feature-packed option money can buy.
Oura ring 4: Was £349, now £295, Amazon.co.uk
“It has the best sleep tracking of any wearable, with a lot of science to back it up. There are new features rolling out all the time, and it’s the best activity tracker I’ve found in a smart ring so far,” he writes. It is more comfortable and durable than previous iterations of the Oura ring, and most importantly, it’s the most accurate, with more sensors than any previous generation.
Buy now
Ninja Crispi is at its lowest-ever price for Amazon Prime Day
21:15 , Daisy Lester
Not all air fryers are made equal and Ninja is constantly innovating its models. The crispi, for example, is small handheld that sits on top of a heatproof bowl. This means you can meal prep straight into a glass bowl, which is perfect for slipping into your bag and taking it to work.
Ninja crispi portable air fryer: Was £179.99, now £124, Amazon.co.uk
The Ninja crispi got a rare seal of approval from our senior tech critic, Alex Lee. In his full review of the Ninja crispi, Alex found that this air fryer makes great food. He could make “golden and crispy chips without needing to shake them” and “a seasoned chicken breast dish came out tender and juicy”.
Buy now
Why you can trust IndyBest this Amazon Prime Day
21:00 , Daisy Lester
It’s been 10 years since Amazon launched its first Prime Day sale, and in that time, The Independent’s team of deals experts have covered every single one.
The IndyBest team don’t just round up deals that look good. We’re all about saving you money. Our team tests hundreds of items year-round, from laptops, TVs and power tools to skincare, mattresses and gadgets from Apple and Ninja.
We’ve covered it all, from Prime Day and Black Friday to Boxing Day and the January sales. We cross-check prices against historical data, flag fake discounts and only recommend products we’ve reviewed ourselves.
Our tech critic has found the best TV deals
20:45 , Daisy Lester
Whether you’re ready to upgrade to a 85in 4K OLED set for the home cinema of your dreams or you just need an affordable new telly for the bedroom, Steve’s been finding the very best Prime Day TV deals, as soon as they land.
LG C4, 55in: Was £1,199, now £859.99, Amazon.co.uk
The LG C4 has dropped to its lowest price ever in the Prime Day sale. Launched earlier this year, the 55in 4K TV uses self-lit OLED pixels to deliver perfectly dark blacks, bright highlights and rich colour reproduction. According to our tech experts, it’s one of the best TVs you can buy, and an absolute steal at this price.
Buy now
I’m a tech critic and I’d get these Prime Day TV deals before they’re gone
This Hailey Bieber approved moisturiser costs just £5
20:30 , Daisy Lester
Loved by the likes of Hailey Bieber and Victoria Beckham, this accessibly priced nourishing moisturiser is quite the skincare celebrity itself.
Weleda skin food: Was £8.95, now £5.65, Amazon.co.uk
It’s thick and perfect for dry or rough patches and, our tester found in her pregnancy-safe skincare buys review, that Weleda skin food had “helped heal angry areas of dry, itchy and red skin,” as well as being, “an intensive redeemer that’s nourished and restored a healthy barrier at an affordable price.” And now, it’s been made even more affordable thanks to Prime Day – I’m stocking up.
Buy now
DIY enthusiasts, these are the best power tool deals
20:15 , Daisy Lester
Get ready to tackle your next home improvement project with the best Prime Day deals on power tools.
Worx 20v nitro brushless cordless compact impact drill: Was £99.99, now £64.99, Amazon.co.uk
Listed as one of the best cordless drills, our reviewer found that this Worx model delivers an “impressive amount of power for tougher jobs”. Ideal for working on wood and masonry, it has “good balance when in operation”, and it is relatively lightweight. Our tester loved this drill’s ergonomic design, and you can now get a 35 per cent discount.
Buy now
How long is Amazon Prime Day?
20:00 , Daisy Lester
This year, Amazon Prime Day is the biggest its ever been. The sale is usually a two day event, but it’s spanning a full four days for 2025 – ending tomorrow (Friday 11 July).
It’s usually held twice a year – once in the summer and again in October to kick-start Christmas shopping. The event features deals across top brands, from Apple to Dyson, as well as offers on its bestselling own tech, including Kindle and Echo dot smart speakers.
Upgrade your headphones with this top-rated Sony pair
19:45 , Daisy Lester
IndyBest senior tech writer Alex Lee has loved the Sony WH-1000XM5 for years – in his tests he found that “you won’t hear a better-sounding pair of headphones”.
Sony WH-1000XM5: Was £379, now £219, Amazon.co.uk
They topped our list of the best headphones until earlier this year, when they were replaced with the newer XM6 (£399, Amazon.com). That means these classics now have a huge 42 per cent discount, making them the cheapest we’ve ever seen them.
Buy now
Do you need to be a Prime member?
19:30 , Daisy Lester
There’s less than two days left of Amazon Prime Day 2025 – and if you want to take advantage of discounts, you must be a Prime member. A Prime membership costs £8.99 a month, or £95 if you pay annually. If you’re between 18 to 22-years-old, this is half the standard price, and you get a 6-month trial to see if it’s for you. Perks include unlimited one-day delivery, access to Prime Video and the chance to shop Prime-exclusive deals.
However, if you’re unsure about adding another monthly cost to your bills, you can sign up for a free 30-day trial. This will give you full access to all the Prime member benefits, and you can cancel at any time during your trial to avoid being charged when it expires. Of course, this only works if you haven’t signed up for the free trial before.
How to get a free Amazon Prime membership
You can get three months of Kindle Unlimited for free
19:15 , Daisy Lester
Bookworms, Amazon is giving away three months of Kindle Unlimited for free this Prime Day – that’s nearly £30 saved.
The subscription includes unlimited access to millions of eBooks, audiobooks and a rotating selection of digital magazines. You don’t even need a Kindle. Just download the Kindle app and start reading. After the three months, it renews at £9.49 per month, but you can cancel any time before that. The deal ends on 11 July, so don’t hang around.
Get now
Save 33% on Fairy laundry capsules
19:00 , Daisy Lester
Buying everyday essentials, such as laundry detergent, in bulk can often help you save. So, don’t miss this Prime Day saving.
Fairy non bio washing detergent pods, twin-pack: Was £36, now £24.99, Amazon.co.uk
This two-pack of Fairy non bio pods beats supermarket prices at the moment, so if you’re nearing the end of your detergent, now is a good time to stock up. The liquid gel formula was named best laundry detergent for sensitive skin, with our reviewer, Zoe, praising its cleaning power. “From everyday wear to tougher stains such as food spills and mud on kids’ clothes, it left everything looking fresh and spotless,” she said.
Buy now
Fitness fans, the Whoop one is on sale for the first time
18:30 , Daisy Lester
“The Whoop 5.0 is the best health coach you’ll find outside of a human being, and it’s incredibly smart in the way it uses biometric data,” wrote fitness and wellbeing editor Emilie Lavinia in her review of the Whoop 5.0.
Whoop 5.0 with Whoop one 12-month subscription: Was £169, now £152, Amazon.co.uk
“During my testing period, my sleep, VO2 max, and daily step count improved, and I got a better sense of how my body was responding to stress and exercise,” she added. If, like me, you’re tempted, it’s currently reduced to its lowest-ever price for Prime Day.
Buy now
A rare discount on an Apple iPad 11
18:15 , Daisy Lester
Our tech critics have highlighted this iPad deal as one of the top offers across Apple this Prime Day – and I can only agree.
Apple iPad 11th-generation: Was £329, now £284, Amazon.co.uk
Launched in March, the all-new 11th-generation iPad has dropped to its lowest-ever price this Prime Day. Replacing the 10th-gen model, it boasts a faster A16 Bionic chip, USB-C charging and double the storage, with 128GB as standard. It still features the same bright 10.9in Liquid Retina display, making it the best-value iPad in Apple’s line-up right now and a steal at this price.
Buy now
Save 30% on the Asus vivobook laptop
18:00 , Daisy Lester
Whether you’re heading back to uni or starting a new freelance gig, upgrade your old laptop with this Asus vivobook deal.
Asus Vivobook M1502YA: Was £499.99, now £329.99, Amazon.co.uk
A solid all-rounder for everyday computing, this 15.6in Asus Vivobook is now even better value in the Prime Day sale. Running on the powerful AMD Ryzen 7 processor and supported by 16GB of RAM, it’s ideal for juggling demanding projects as well as daily tasks. The large screen is great for productivity or kicking back with a bit of Netflix.
Buy now
I’m a tech writer and these are the best laptop deals for Amazon Prime Day 2025
This LED face mask worked wonders on my skin, and it’s on sale
17:45 , Daisy Lester
Released last year, Shark’s LED face mask seriously impressed me when I tested it for two months. Now, it’s a staple in my daily skincare routine – and better yet, it’s on sale for Prime Day.
Shark cryoglow under eye cooling and LED face mask: Was £299.99, now £238.49, Amazon.co.uk
Its ‘blemish repair’ mode is my favourite setting, leaving my skin’s texture and appearance significantly improved. Right now, you can save 21 per cent on the LED mask – it’s rare for it to be discounted, so if you’ve had this on your wishlist for a while, now’s a good time to invest.
Buy now
Upgrade your TV with Amazon’s Fire TV streaming stick
17:30 , Daisy Lester
A streaming stick is a more affordable way to add smart features to your TV. Amazon’s Fire TV stick range is one of the best around – and you can save 53 per cent on the device now.
Amazon Fire TV stick 4K: Was £59.99, now £27.99, Amazon.co.uk
If you want to upgrade the smart features on your TV, check out this deal on the Amazon Fire TV stick. Reduced to £27.99, which is only a few pounds off its cheapest ever price, this dongle and remote control give you access to entertainment from Amazon’s own Prime Video streaming service as well as Netflix, Disney+, Apple TV+, as well as live TV and music.
Buy now
Don’t miss a rare saving on a Dyson cordless vacuum
17:15 , Daisy Lester
Dyson cordless vacuums don’t come cheap and are rarely on sale. So that’s why we’re shouting about this Prime Day deal on the V8 model. The V8 might might be Dyson’s oldest cordless vacuum, but a deal this cheap is not to be missed.
Dyson V8 cordless vacuum cleaner: Was £399.99, now £279, Amazon.co.uk
The V8 is an incredibly powerful vacuum that is only let down by its short runtime. If you live in a flat and don’t need hours of runtime, this is the best-value vacuum deal we’ve seen, and a rare chance to grab a Dyson for less than £300.
Buy now
Save nearly 40% on ghd’s bestselling original hair straighteners
17:00 , Daisy Lester
ghd hair straighteners are the gold standard when it comes to styling. Now, you can save up to 40 per cent on various models from the brand – including hair dryers.
Ghd original hair styler: Was £139, now £88.19, Amazon.co.uk
For sleek strands, reach for this ghd styling tool, which took the top spot in IndyBest’s guide to the best hair straighteners. Beauty writer Maisie Bovingdon said she loved the fact that these straighteners are super quick to heat up and easy to use. “The ceramic plates provide constant and even heat to effectively style your hair in one glide,” she noted. Even better, you can save almost 40 per cent on the price at Amazon right now.
Buy now
Find more ghd deals in our beauty guide:
I’ve found the best beauty deals for Amazon Prime Day
Color Wow’s dreamcoat spray is a heatwave hair hero, and it’s on sale
16:45 , Daisy Lester
Another heatwave has hit the UK – and if you’re hair is prone to frizz, you need Color Wow’s dreamcoat hair spray. I use it all-year-round to tame flyaways and heat protect before styling, but the formula is particularly good for the summer months. Better yet, it’s on sale.
Color Wow dream coat: Was £32, now £16, Amazon.co.uk
A non-negotiable step in my haircare regimen, Color Wow’s dream coat anti-frizz treatment is a reliable way to keep my hair looking sleek, smooth and static-free. In my review, I loved that the formula kept my hair straight and added some serious shine and gloss, even after a day in the rain.
Buy now
Best electric toothbrush Prime Day deals
16:30 , Daisy Lester
As the writer of IndyBest’s guide to the best electric toothbrush deals, tech expert Steve knows how to spot a good discount from a dud. So, throughout the sale, he’s going to be tracking Prime Day deals in real-time to bring you only the genuine bargains.
Oral-B iO2: Was £100, now £39.99, Amazon.co.uk
The Oral-B iO2 is the newest and most affordable electric toothbrush in the brand’s premium iO range, and right now it’s cheaper than ever at Amazon. The iO2 strips back all the bells and whistles of pricier models in the iO range “while keeping the all-important, premium, oscillating brush head technology”. There are also plenty of features to help with brushing, including a pressure sensor and a 30-second timer.
Buy now
Best electric toothbrush deals for Amazon Prime Day 2025
A sizzling saving on a Ninja air fryer
16:15 , Daisy Lester
If you’re late to the air fryer hype, Ninja is the brand to know. Whether you’ve got the double stack air fryer (was £269.99, now £184.99, Amazon.co.uk) on your wishlist, or had your eye on the woodfire outdoor pizza oven for your summer al fresco dining, now’s a great time to make a saving on some of Ninja’s bestsellers and new-in products.
Ninja foodi dual zone digital air fryer: Was £239.99, now £153.99, Amazon.co.uk
Ninja’s dual zone air fryer, which has six cooking functions and a generous 9.5l capacity, has been reduced by £85 for Prime Day. Our reviewer wrote that it feels “like one of Ninja’s most well-thought-out appliances” with “every cooking setting you could possibly need”. We’ve only seen it drop to this price once before, in the lead-up to Christmas, so now’s a good chance to snap up the offer.
Buy now
Stock up on discounted micellar water
16:00 , Daisy Lester
Micellar water is one of those staple skincare buys that’s weirdly expensive – until Prime Day, that is. You can snap up Garnier’s bestselling formula for less than half price. I’ve got two in my basket to last me until the end of the year.
Garnier micellar cleansing water all-in-one: Was £9.99, now £4.73, Amazon.co.uk
“Garnier’s micellar water is arguably the most popular formula on the market thanks to its affordability and simple effectiveness,” I wrote in my review of the best micellar waters. The formula works well as a first cleanse and removes stubborn make-up. I’ve checked other retailers, and it’s currently cheapest at Amazon.
Buy now
Clean up with this Shark cordless vacuum deal
15:45 , Daisy Lester
If you’re old vacuum has given up the ghost, fear not, as Prime Day has brought with it plenty of discounts on cordless models from the likes of Dyson and more – including a more than £150 saving on a premium Shark model.
Shark stratos anti-hair-wrap plus pet pro cordless vacuum: Was £399.99, now £228.99, Amazon.co.uk
The IndyBest team have reviewed countless Shark vacuums over the years, and they almost always make it into our guides to the best vacuums. For Prime Day, you can save an impressive £170 on this cordless stick model. With 60 minutes of run time, Shark’s signature anti-hair wrap technology and four attachments (from a crevice tool to a pet tool), it’s an excellent choice for homes with four-legged friends.
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Apple Airpods pro 2 are at their lowest-ever price
15:30 , Daisy Lester
Apple products are rarely on sale, so don’t miss this saving on a pair of AirPods pro 2 – now at their lowest ever price.
Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
Praised by tech critic David Phelan, they boast better audio and better active noise cancellation than the AirPods 4. David’s review found that they feature some really neat adaptive audio features that react to your environment in real time. I know all that first-hand, too; these are actually the earbuds I wear every day, and I love that they’re being updated with new features all the time.
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More Prime Day deals, coming right up
15:15 , Alex Lee
All righty, that’s me done for today. I’m handing things back over to senior shopping writer Daisy Lester, who’s going to walk you through even more savings throughout the afternoon and into the evening.
I’ll be back again tomorrow morning, and remember to check out Sabrina’s main guide for the big curated list of the very best Prime Day deals right now.
Best Amazon Prime Day deals, handpicked by The Independent’s consumer editor
Save over £30 on this pack of four AirTags this Prime Day
15:00 , Alex Lee
Always losing your stuff? Same. That’s why I swear by AirTags, and right now, Amazon’s slashed the price of a four-pack to just £84 for Prime Day.
Apple AirTag, 4-pack: Was £119, now £84, Amazon.co.uk
It’s the lowest I’ve seen since Black Friday. In my review, I went on about how handy they are. You can track your keys, wallet, bag (or anything, really) with exact, turn-by-turn directions in the Find My app. A must-have if you’re an item loser like me.
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These are the best air fryer deals this Prime Day
14:45 , Alex Lee
If you want even cheaper than that, then there are even more air fryers on sale right now. Consumer editor Sabrina is scouring the site for the best Prime Day deals on air fryers, so you don’t have to. My favourite Ninja Crispi air fryer is even in there.
Best air fryer deals in the Amazon Prime Day 2025 sale
This double-stack air fryer has £40 off
14:30 , Alex Lee
If you’ve been eyeing up Ninja’s double stack air fryer but still can’t justify the price, this Tower model could be the one.
Tower T17190GRP Vortx XL dual stack air fryer: Was £149.99, now £109.99, Amazon.co.uk
It’s got the same stacked design with two roomy 5.5L baskets, so there’s plenty of space for family dinners, and loads of handy presets like fries, wings, steak and veg. I’ve spotted it going for just over £100 in the Prime Day sale, which is a pretty decent saving compared to Ninja’s version.
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Save £60 on this large Casori air fryer this Prime Day
14:15
If you’ve got a large family, this deal on the Casori air fryer could be right up your street.
Cosori dual blaze twinfry air fryer: Was £249.99, now £189.99, Amazon.co.uk
If you’re cooking for a crowd, this one’s a game-changer. With a massive 10L capacity, the Cosori dual blaze is built for big families or anyone who likes to batch cook. IndyBest reviewer Rachael loved how you can use the drawer as one giant space or split it in two. She also pointed out how easy the digital controls are to use, and there’s even an app, so you can keep an eye on dinner from your phone. It’s now £60 off for Prime Day, which makes it a pretty smart buy.
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Save £40 on this Panasonic air fryer
14:00 , Alex Lee
Ninja isn’t the only brand serving up air fryer deals this Prime Day, there are loads of really good models on sale right now.
Panasonic NF-CC600 air fryer: Was £124, now £84.99, Amazon.co.uk
Air fryer reviewer Rachael’s tested a lot of air fryers, and this one from Panasonic really stood out. Now down to under £85, it’s got a roomy 6L capacity (great for batch cooking or families), and she loved that it has a little viewing window so you don’t have to keep opening it mid-cook. But the best bit? The steam function. It keeps food juicy and stops things like chicken from drying out, and you don’t often get that on an air fryer at this price.
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These are the best laptop Prime Day deals
13:45 , Alex Lee
From Apple, Dell and Lenovo to Asus, HP and other Google Chromebooks, resident laptop reviewer Steve is currently rounding up the best laptop deals this Prime Day in his article below.
There’s something for everyone, no matter your budget.
I’m a tech writer and these are the best laptop deals for Amazon Prime Day 2025
This powerful MSI laptop is down to just £290 for Prime Day
13:30 , Alex Lee
I couldn’t believe this one when I spotted it. An all-rounder laptop for under £300.
MSI Modern 15 laptop: Was £649, now £287, Amazon.co.uk
The MSI Modern 15 comes with a Ryzen 5 chip, a generous 16GB of RAM and 512GB of storage, so it’ll easily handle everyday tasks, work calls, streaming, whatever you throw at it. With £300 off, I’d seriously consider snapping it up if you need a powerful machine on a budget.
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Save 50% on this Lenovo laptop this Prime Day
13:15 , Alex Lee
Now going for less than half price, the Lenovo IdeaPad Slim 3 is a steal if you’re after a dependable everyday laptop.
Lenovo IdeaPad Slim 3: Was £499.99, now £239.99, Amazon.co.uk
With an Intel Core i3 chip and 8GB of RAM, it’s more than capable of handling emails, browsing and streaming, all for under £250. A great-value pick from a brand you can trust.
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Save £150 on this Apple MacBook Air that launched earlier this year
13:00 , Alex Lee
TVs aren’t the only thing that need upgrading every few years. If your laptop is on its last legs, there are plenty of laptop deals to be found this Prime Day.
Apple MacBook Air (13in, M4): Was £999, now £849, Amazon.co.uk
Deals on brand-new Apple tech don’t come around often, so this £150 saving on the latest M4 MacBook Air is a big deal. You’re getting Apple’s most powerful chip to date, exceptional battery life and that classic featherweight design. Tech critic David Phelan called it “preposterously slim, sharply designed and appealingly light” in his review, and right now, it’s the cheapest it’s ever been.
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These are the best TV Prime Day deals
12:45 , Alex Lee
Looking for more TV deals? Tech writer Steve is rounding up even more of the best savings, from LG and Samsung to Hisense and Sony, in his guide below.
Every top TV brand is offering discounts this Prime Day, so if you’re upgrading, you know where to go.
I’m a tech critic and I’d get these Prime Day TV deals before they’re gone
This Amazon Fire TV has £300 off for Prime Day
12:30 , Alex Lee
This is the 4K TV tech critic David Phelan crowned best budget buy in his guide to the best TVs, and for good reason.
Amazon Fire omni 55in: Was £749.99, now £459.99, Amazon.co.uk
The QLED display is “bright and effective”, the colour range is “great”, and vocals come through crystal clear. Add in an intuitive interface and a price that undercuts most rivals, and you’ve got a serious steal. Right now, you can save almost £400.
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Save almost £100 on this 65in Samsung telly this Prime Day
12:15 , Alex Lee
If you’re after a big-screen upgrade without the big price tag, Samsung’s 65in Crystal UHD TV is worth a look.
Samsung Crystal UHD 65in U7000F 4K: Was £549, now £462, Amazon.co.uk
With almost £100 off for Prime Day, you’re getting 4K upscaling, punchy colours and object tracking sound that follows the action. Plus, its built-in gaming hub lets you stream Xbox games straight to the telly, meaning you don’t even need a console to play games.
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Save £600 on this Sony Bravia telly
12:00 , Alex Lee
I’m going from toilet paper to TVs now, so buckle in if you’re looking to upgrade your aging telly to something smarter.
Sony bravia 8 OLED: Was £2,499, now £1,899, Amazon.co.uk
“The picture quality, performance and overall design of the bravia 8 make Sony’s TV stand out as a great OLED TV,” said tech critic David Phelan in his review. He also praised the “clever speaker system, which sees the display vibrate to create the audio, sounding good without distorting either the sound or the picture”. It’s especially impressive in the ‘cinema’ sound mode, and with £600 off, it’s now a very tempting buy.
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More of the best household essential Prime Day deals below
11:45
If you can’t get enough of household essential deals, then you’ll be pleased to hear that consumer editor Sabrina is rounding up even more of the best boring buys in her article below.
Did I say boring? I meant essential! From bog roll and detergent to bleach and dishwasher tablets, it’s all there for you to peruse.
Best household essential deals in the Amazon Prime Day 2025 sale
Save 30% on these Energiser AAA batteries
11:30 , Alex Lee
Not the most exciting purchase, I know, but when you need batteries, you really need batteries.
Energiser AAA batteries, 12-pack: Was £7.49, now £5.27, Amazon.co.uk
I always try to stock up during Prime Day, and right now there’s 30 per cent off this 12-pack of Energiser AAA batteries. Handy to have in the drawer, and at almost a fiver, it’s a good time to grab them.
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Save 31% on this huge pack of bog roll this Prime Day
11:16 , Alex Lee
Not the most glamorous Prime Day buy, but definitely one of the most useful.
Splesh by Cusheen toilet roll, 72 pack: Was £32.99, now £22.79, Amazon.co.uk
I like to stock up on toilet roll when the big bulk packs are discounted – it usually works out cheaper than your weekly shop and saves you the hassle of lugging it back from the supermarket. This 72-pack is discounted by 31 per cent and just £1 above its all-time low.
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Save on this big bag of Finish dishwasher tablets this Prime Day
11:00 , Alex Lee
All right, I’m going to walk you through some admittedly boring buys now, but stay with me. It’s the kind of stuff you’ll be glad you stocked up on later.
Finish dishwasher tablets: Was £16.50, now £11.69, Amazon.co.uk
These Finish dishwasher tablets have dropped to under £12, so I’m stocking up. The brand says they can tackle 48-hour dried-on food, so you can skip the pre-rinse and still get sparkling results. Glass protect helps keep your stemware in decent nick, and they dissolve fast enough to work on short and eco cycles too.
Buy now